Internet Marketing and SEO by YouMedia

Facebook "Like" Button - What It Means

In the last couple months, we have seen millions of websites launched the "Like" button from Facebook. So what do the region's brands and media owners need to know about this initiative?

For Marketers

• You can contact users who "liked" a specific content on your website, and update them with relevant information. This is especially useful for brands with e-commerce function
• Behavioral targeting ads could be a potential, given the large amount of data involved
• Commercial development of these tools may run into privacy concerns. Marketers have to be very careful when using these social tools

For Publishers

• The "Like" button means recommendations of content can be distributed to a user's friends via their Facebook feeds
• The value lies in the power of trusted recommendations. Many researches have shown that users are more likely to click on content that their friends have already shown a preference for
• The "Like" button and the other activity streams plugins add an extra social element to a publisher's website