Getting Started in Facebook Advertising
An option many online marketers report increasing success with is Facebook ads. Facebook advertising does not work quite like the search engines. Read Full Article
Category: PPC
3 Myths of Google PPC Quality Score
If your keyword is highly relevant, Google will lower your cost-per-click and rank your ad higher than other competitors even if they're bidding more for those terms. Read Full Article
Category: PPC
Ads Extension - Google Ad Sitelinks
Ad Sitelinks allows advertisers to include up to 4 additional links to deeper content beyond the main landing page. Read Full Article
Category: PPC
Finding Negative Terms for your PPC Campaign
If you only had time for one keyword optimization task for an existing PPC account, I would suggest finding negative keywords. Read Full Article
