Search Engine Marketing / SEO Services
Search engine optimization (SEO) is an on-going process to optimize your website, allow search engines to find information easily, thus improve traffic and brand awareness from organic search results. Below, you will find a list of search engine marketing and SEO consultation services that are provided by YouMedia. You can also find our SEO methodology in the next page.
Keyword Research
Keyword research is critical to any SEO effort. We will take existing keyword list (English, Traditional Chinese or Simplified Chinese) and expand it to include more targeted keywords and phrases that are relevant to the business of our SEO clients.
In addition, it is important to strengthen the keyword lists with terms that your customers are actually searching in your website. Considering these terms in the keyword discovery process can significantly increase the conversion rate.
Competitive Analysis
It is fundamentally important to understand the environment in which your website is competing at. By using professional keyword analysis tool, YouMedia can identify those websites that are ahead of you in the search results for your chosen keywords. We will then suggest how your can modify your website's content and structure to outperform your competitors.
Website Architecture
Too often web designers build websites that look pretty, but do not generate any traffic. Afterall, even if you have the best content in your website, if the search crawlers cannot find them, then millions of Internet users will not read them.
YouMedia will help to revamp your website to become SEO-friendly, by using the following techniques: improve keywords density, use H1 and H2 tags for important titles, suggest relevant page titles and meta description, create search engine friendly URL, use image alt tags, generate auto-updated XML sitemap, etc.
Website Tracking / Analytics
It is vital to track your website performance before and after the SEO recommendations, especially on the pages which are directly involved in the conversion process, whether they be a lead generation conversion, specific landing page or an ecommerce sale.
SEO Seminars / Workshops / Trainings
Our search engine marketing seminars and trainings are ideal for corporate marketing managers, web developers, website owners and digital agency professionals. Each workshop's structure and content are customized for the targeted audience.
Email Marketing Hong Kong
Email marketing is an important component on online marketing campaigns. If you want to engage your clients with newsletter, or would like to improve your email marketing performance (such as open rate, click through rate, conversion rate), please call our sales team or read more tips on web-based email marketing solution.
Social Media Marketing
Traditional content will not easily entice younger generations in various social platforms, such as Facebook and Twitter. We offer creative solutions to drive users to interact with your brands and create viral word of mouth / viral marketing effects. We can also help brands to manage their Facebook fans page and create Facebook Apps. Read more news on social media.
Mobile Apps
Hong Kong has the highest mobile phone penetration in the world. With more and more people with 3G connection, brands are desperate to use this channel to promote their products and services. We offer customized mobile applications on iPhone and Android platforms.
Realtime Social Media Alerts / Analysis
By using tools such as Google Alerts, Social Mention and Twitter Search, we help clients to track and monitor what other people say about their brands and products. Being able to quickly spot conversations taking place about your company on the Web allows you to become part of them.
Other Internet Marketing Services
YouMedia also offers services in paid search marketing (PPC), microsite creation, copywriting, link building, lead generation, conversion optimization and etc. For more information on Internet marketing or to sign up for one of our search engine marketing packages, please contact our SEO experts.
